Storytelling – The Strategic Imperative

Everybody loves stories

We have listened to and told stories since childhood. Stories have uniquely defined and become an essential part of our lives and daily communication. If employed well, storytelling can transform a business, explain and align strategy, generate profit and enhance customer loyalty. At Engage, we believe that storytelling humanizes an organisation and distinguishes it from others

Why Storytelling?

A well told story anchors your organizational strategy.

Although every organisation has a unique story to tell, many do so in a manner that is ambiguous, inconsistent and confusing. While having a vision, mission and strategy is critical to the business, it needs to be communicated in a manner that captures attention and connects to people. Storytelling achieves this.

Sincere and heartfelt storytelling is both human and profitable.

Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. Stories convey the culture, history, and values that unite people The most successful organizations in the world have profound stories behind them instill a sense of bigger purpose and meaning into what they do.

Storytelling creates a competitive advantage

Although a business may possess a better product or service than a competitor, customer decision making is more emotional than it is rational or logical. The ability to tell a good story is essential and can make or break how well a business differentiates itself.

Stories emotionally connect people and create brand loyalty

Storytelling connects us, helps us make sense of the world, and communicates our values and beliefs. A good story makes us think and feel, and speaks to us in ways that numbers, data, and presentation slides simply can’t. Businesses should not be afraid to tell the full story – the struggles, conflicts, setbacks, successes, etc. to help people understand the passion and heart that went into creating and building the brand.

The Engage Storytelling for Business Masterclass


Course Objectives

  • Describe the power and value of Storytelling
  • Discover Your Innate Ability to tell stories
  • Mine your experience and the experiences of others for meaningful stories
  • De-Mystify Telling a Story
  • Bring Facts and Figures Alive
  • Storytelling Techniques
  • Create a Compelling Narrative
  • Create vivid characters and descriptive settings
  • Choose an appropriate narrative structure
  • Make Presentations Dynamic
  • Create Buy-In
  • Align your storytelling to the Organisation’s vision, mission and strategy


Course Content

  1. Leadership and Storytelling.
  2. Story Structure
  3. Bringing Data and Information to life.
  4. Delivery